Sharing School News With Our Community

Here are some tips on how to share school news with our community.

Website

Q: I need something school-related posted to the website or scrolling calendar. Who do I contact?
A: Please email Communications Specialist Jason McCord. Mr. McCord manages the website for the district.

Q: I noticed something incorrect on the website or scrolling calendar. Who do I contact?
A: Please email Jason McCord as soon as possible. He appreciates hearing about errors so he can correct them (really).

Q: I have a new teacher website. How do I get it listed?
A: Just email Jason McCord a link to your website.

eNews

Q: How often does eNews (the district's email notification system) go out?
A: eNews is sent out every other Monday; it includes important announcements for the next two weeks. eNews is also sent out for emergencies, such as an early closing due to weather or a last minute event announcement.

Q: How do I get something listed in eNews?
A: Just email Jason McCord what you would like to include. Make sure to list the event title, date, time, location and any other pertinent information. Please make sure to email it well in advance to ensure it is included in the biweekly eNews emails.

Parent reading to studentsSharing a Story with Community

Q: I have a story I’d like to share with the community. What do I do?
A: All you have to do is write a few sentences about the event and take a photo of students if possible. Email them to Jason McCord who will share on website, Facebook, Twitter and/or print newsletter.

Q: What makes a good story?
A: Anything that shows how our students are learning or what they've accomplished makes a good story. If you're proud of something your students did, it probably makes a great story. In particular, try to focus on academics. Our community loves to hear about creative projects and innovative classroom activities.

Library media specialist working with studentsQ: Do I need to write a lot?
A: Not at all. In fact, short anecdotes with a photo are the best for sharing on the website and social media.

Q: What should I include?
A: Mention what the activity or accomplishment is, when it occurred and what students learned.

Q: What makes a good photo?
A: Close up photos of a few students actively learning make the best photos (see examples to right). Avoid large student group photos unless it’s an award presentation; a close-up photo of a few students is more powerful than a large group photo. Make sure the photo size is at least 100KB; otherwise resolution might be an issue.

Students researching rocksQ: I have a lot of photos of an event. Can I send them all?
A: In most cases, one or two photos is fine. But if you have a lot of good photos of an event, feel free to email them to Jason McCord. Just please check to make sure they’re not blurry, show backs of students, are repeats, etc.

Q: When is Jason McCord in district?
A: Jason McCord works in district on Tuesdays and Thursdays. (He works for Schodack CSD on Mondays, Wednesdays and Fridays.)

Facebook/Twitter

Q: I need something school-related posted to the district Facebook or Twitter page. Who do I contact?
A: Please email Communications Specialist Jason McCord. Mr. McCord manages the district's Facebook and Twitter pages for the district.

Q: I noticed something incorrect on the district Facebook or Twitter page. Who do I contact?
A: Please email Jason McCord as soon as possible. He appreciates hearing about errors so he can correct them (really).

Q: I am uncomfortable about a story, photo or comment posted on the district Facebook or Twitter page. Who do I contact?
A: Please email Jason McCord as soon as possible. He can remove stories, photos and inappropriate comments on the district Facebook or Twitter page.

News Media

Q: I have a story for the news media. What do I do?
A: Please email Jason McCord with details about the story. Mr. McCord is the district's main contact person for the news media and pitches stories to local reporters.

Q: What makes a good news story?
A: The news media is interested in stories that impact as many viewers or readers as possible. While a story may be great to our community, the media wants stories that are unique or would be of interest to a much wider audience. If you're not sure, just email Jason McCord.